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Green SCM: Brand-new study of The Future Laboratory -
Challenge has to be mastered – but how?

Thomas List (Oracle Western Europe), Christian von Stengel (ORACLE Deutschland GmbH)

Cost, value and speed. Up until a few years ago, these factors were all that concerned the purchasing or supply chain director. Certainly they cared about efficiency, but only so far as it reduced prices and delivered goods faster.

Today, there's a new concern on the radar and this is set to have a dramatic impact on supply management. The new driver is sustainability. In a new industry survey and report for Oracle, by consumer insight agency The Future Laboratory, a third of the 56 supply chain, logistics, operations and procurement directors from medium-to-large organisations across the UK said they would focus on sustainability most over the coming year to improve the chain's overall effectiveness. Far fewer (23%) said value would be their leading concern. Only 4% claimed speed would be a consideration.

The push towards this greener, more ethical approach to supply management is driven partly by current or potential regulation. But pressure is also coming from consumers.

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