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Innovation and Design Report 2008 -
Benchmarking of Manufacturing companies

Lars Wahlström (Oracle EMEA)

At the heart of every manufacturing company are the products it produces, and in the face of competition from overseas manufacturers – particularly those in low cost economies – the imperative to produce new and improved products has never been greater. The Design and Innovation Report 2008, which contains original market research, is conducted by The Manufacturer and commissioned by Oracle. It provides an overview of the role and importance of innovation in the survival and prosperity of manufacturing companies and the role of product lifecycle management.

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